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Internet Marketing
The most common mistake you can do these days regarding your web strategy is to focus on your web site “looks” and neglect the marketing aspects. Your need to repeatedly reach the audience that is interested in what you sell. And for that, you need skilled marketers, able to plan and execute a keen set of actions:
- market analysis: including keywords research and competition study for both free search engine listings and pay-per-click;
- on-site SEO : page optimization, link structure analysis, code validation, content development strategy;
- off-site SEO (the most important these days): link popularity development by directory submissions, articles campaign, link trading, etc;
- PPC campaign setup and management.
You also need a smart visitor tracking system capable to offer comprehensive feed-back regarding your visitors' activity.
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